About · Las Vegas, NV · est. 2023

ONE PARTNER
UNLIMITED POSSIBILITIES

Coachella · Weekend 2 · 2026 · ph. @jamal.eid

VIP is a Las Vegas production design shop founded by Jake Roeber in 2023.

A decade in the room running lights, lasers, and effects for marquee touring artists. The shop is built tight on purpose — design, programming, and operation under one roof, no surprise sub-contractors on day-of.

Past + current: Avril Lavigne, Machine Gun Kelly, SIDEPIECE, Four Tet, Coachella Music Festival, EDC Las Vegas, AREA15, Lightning In A Bottle.

[ flagship night ] · 06.28.2022
One night at Madison Square Garden. Two of our flagship artists on the same stage — Avril Lavigne opening for MGK on the sold-out Mainstream Sellout tour stop. One LD. One showfile. Twenty thousand people.
10+
Years on the road
7
Marquee acts shipped
2023
Year VIP opened
02 · The stack

Tools of the trade.

[ CONSOLE ]
grandMA3 / grandMA2
[ LASERS ]
Beyond
[ PRE-VIZ ]
Depence R4 / Capture
[ DESIGN ]
Vectorworks · SketchUp
[ MEDIA ]
Resolume / after effects
[ SNACKS]
CHIPS / DIP / DR PEPPER
03 · Next

Got a run
coming up?

jake@visuallyimpressive.com →
Based in: Las Vegas, NV
Working: Everywhere
Booking: 2026 — Q3 / Q4