On tour · 2026 Q2 · Las Vegas, NV

Lights up
on cue.

Production design, programming, and operation for touring artists. Lighting, lasers, and effects built top-to-bottom in-house — start to showtime.

Design your show
Avril Lavigne · Alexandra Palace, London · 2023 · ph. Luke Dyson
[ 01 ] Recent Tour
Avril Lavigne
[ 02 ] Upcoming Festival
Mary Droppinz · EDC LV
[ 03 ] Programming For
Lightning in a Bottle 2026
[ 04 ] Recently Completed
Coachella '26 · Do LaB
Currently Avril Lavigne — Greatest Hits Tour Next Mary Droppinz · EDC LV Past Coachella '26 · Do LaB · Festival House LD Past MGK European Tour 2023 · Lighting Director Past SIDEPIECE Home Run Tour 2023 Past Lightning in a Bottle 2022 · Festival House LD Currently Avril Lavigne — Greatest Hits Tour Next Mary Droppinz · EDC LV Past Coachella '26 · Do LaB · Festival House LD Past MGK European Tour 2023 · Lighting Director Past SIDEPIECE Home Run Tour 2023 Past Lightning in a Bottle 2022 · Festival House LD
Throughout the years

Shows, stages, places. Lit.

02 · Services

What's on the rider.

[ SERVICE 01 / 05 · DESIGN ]

Production design.

From initial concept drawings to fully detailed plots to photorealistic renders. Production design that holds up under the phone cameras, artist's lens and the broadcast camera both.

  • 2D & 3D Plots
  • Photorealistic renders
  • Rig Channeling / Circuiting
  • Vendor Relations & Acquisition
[ SERVICE 02 / 05 · LIGHT + LASER ]

Lighting + lasers.

Intentional thought behind fixture selection, placement, usage and intention. Lighting, laser and visual programming all coordinated in house so every drop is as impactful as possible.

  • Fixture spec & mode selection
  • Laser Zoning + Local Laws / Regulation Navigation
  • Internationally Licensed LSO (Laser Safety Officer)
  • Fully Synchronized Lighting / Laser / Video
[ SERVICE 03 / 05 · PROGRAMMING ]

grandMA3 programming.

Industry leading programming platforms utilized to deliver the highest quality output. We only use the best, so you only get the best.

  • Festival Punting / Busking
  • Full Timecode buildouts
  • File creation & management
  • Festival PSR / Prep file creation
[ SERVICE 04 / 05 · OPERATION ]

FOH operation.

Hands on the console. Cues run by the team that programmed them which means no translation loss between cue list and showtime.

  • Tours, Festivals, Special Events and More
  • Residencies, Nightclubs, Film
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[ SERVICE 05 / 05 · CREATIVE DIRECTION ]

Creative direction.

Look, story, pacing across the whole set. For artists who want one shop owning how the show feels from house lights down to encore. End-to-end ownership of the visual narrative.

  • Show pacing & cue logic
  • Cross-dept coordination
  • Look, story, mood frames
  • One shop, one voice
03 · About

Built tight.
On purpose.

VIP is a Las Vegas production design shop founded by Jake Roeber of Las Vegas, Nevada in 2023.

A decade in the room running lights, lasers, and effects for marquee touring artists. The shop is built tight on purpose — design, programming, and operation under one roof, no surprise sub-contractors on day-of.

Past + current: Avril Lavigne, Machine Gun Kelly, SIDEPIECE, Four Tet, EDC, Coachella, Lightning In A Bottle, AREA15

[ flagship night ] · 06.28.2022
One night at Madison Square Garden. Two of our flagship artists on the same stage — Avril Lavigne opening for MGK on the sold-out Mainstream Sellout tour stop. One LD. One showfile. Twenty thousand people.
10+
Years on the road
7
Marquee acts shipped
2023
Year VIP opened
04 · Contact

Got a run
coming up?

jake@visuallyimpressive.com →
BasedLas Vegas, NV
WorkingEverywhere
Booking2026 — Q3 / Q4